Does your company want maximum impact on a limited marketing budget? Your company may not be utilizing the best resources available to get customers to notice you.
Here are some guerrilla marketing ideas for small businesses that can make your competition go bananas. Applying these strategies takes some careful planning. Who says you can’t incorporate your guerrilla marketing plan into the internet media format. There are plenty of examples out there for guerrilla marketing, this article focuses on ideas on using the power of the internet to leverage your campaign.
Guerrilla marketing is tactical. It can be applied to the way you merchandise your store, the way you showcase your brands, products and services. It can be used to put an emphasis on the way you differ from your competitors. Good guerrilla marketing doesn’t have to change the way you otherwise advertise or promote. It’s just part of the marketing, promoting, and advertising mix, and it can be very inexpensive to implement. Have you considered applying your guerrilla marketing ideas and tactics toward internet advertising?
To understand the impact that internet advertising can have, consider looking at the past. When radio broadcasting was in it’s infancy, there were no commercials. Radio stations usually were either hobby operations or they produced recordings of local musicians. Eventually, certain companies saw the value of getting their message across using the “then new” media format of radio broadcasting. Colgate anyone? Now replace “radio” with “internet” and “Colgate” with “your company or brand name”. Today, it is possible for you to become a name brand in your marketplace and community with internet media format.
Effective internet advertising is affordable, and it’s easy to track what is working and what is not. This is where “Search Engine Optimization” comes in. It is more that showing up on the first page of search results for a phrase of some sort. It is also more than tracking what is working, and what is not, and repeating that research process over and over. You need to have an edge. You need impact. You need a call to action! But what else can you do?
These days most people are communicating on the internet in social networks like Facebook.com. It’s not just the young kids that are online. In fact, let’s look at a case study of a small city with a population of 150,000 on the west coast of the United States. Within a 25 mile radius of this little city, there are nearly 100,000 people over the age of 25 on Facebook.com. That is powerful. Linkedin.com is a social network too. How many people do you know that are on Linkedin?
If you want to talk about an opportunity for guerrilla marketing ideas for small businesses, this is it! It’s far cheaper than TV or Radio advertising, and you have a captive audience that you can target by sex, age, interests! Imagine all the fishermen seeing an ad with a photo shopped picture with some kind of illusion, comedy, or irony behind it. You can precision target a certain niche like no other way!
There are hundreds of social directories and social networking sites. Many of these sites allow you to build your business profile, or even pay for highly targeted advertising. For example, with Facebook, you can target your audience by education, sex, birthdays, and more. Again, Facebook.com is just one of many places that you can advertise online, and put your message in front of a highly targeted audience for a very small investment.
Don’t jump right in. These ads are only a good deal if they are set up correctly. Additionally there are often coupons available that can only be used when you are first setting up an advertising account. In the March 2011 issue of Entrepreneur magazine there was a coupon for $50 in free advertising on Facebook.com. Often there are offers from these websites with coupons worth up to several hundred dollars to try advertising with them.
A word of caution. Facebook.com, Google Adwords, or any other pay per click online business model, will not help you set up a campaign that spends your budget wisely. Most pay-per-click websites state this in their terms and conditions. If you don’t know what you are doing, you might get a hard shock when your next billing statement comes in. It’s not uncommon for people to set up a campaign that targets too broad of a demographic for their products or services, or spend more money than they intended to.
An experienced and ethical internet marketing consultant can help you invest your online marketing spend wisely. They should also be able to formulate the right approach of attack! When you are working with someone who can help formulate the right internet marketing strategy, then you can get ready to go Guerrilla with your competition online.
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